After storming into mobile operating system market with android operating system, Google is now planning to enter into internet TV market with Google TV. Google has tied with industry majors like Intel, Sony and Logitech to come up with internet software for TV. In this project, Intel will be providing microprocessor chips while Logitech will be developing a keyboard like remote control for this TV.
With this project, Google will be challenging the majors like Yahoo, TiVo, Rivo and Microsoft who already into business of internet to TV market. Intel is hoping to expand themselves in consumer electronics market by with the help of their Atom processor by implementing it on variety of consumer electronic items like TV sets, dvd players, Blu-ray players and set top boxes.
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Kurt Scherf, industry researcher at Parks Associates says that with this we can see that internet connectivity is moving beyond computers and mobile and Google has already taken steps for that. Google with their Android operating system has entered into mobile operating system market.
Well this news hasn’t been confirmed as companies like Google, Sony, Intel and Logitech declined to comment on this report which was published on New York Times yesterday.
According to Sandeep Aggarwal, analyst at Collins, Google will have edge here thanks to their reputation. He says that if there are two TV sets for sale, one with Google functionality and other without it, it more likely that consumers would go for TV with Google functionality as they will be providing consumers with more utilities.
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